How It Works

Purpose driven engagement

What a businesss wants

The commercial landscape is in a state of flux. Companies will need to future-proof themselves as purpose-driven brands in order to stay culturally relevant and commercially successful. We approach this challenge creatively, with the business opportunity front of mind: brands understood as meaningful benefit from a 46% higher market share.

How Atria enables it

Through strategy development and consultancy, insights, evaluation, product design, business models, professional development, advocacy and economic modeling, we ensure we achieve maximum corporate return on investment. Everything we do is bespoke as problem solvers and opportunity finders.

CONSUMERS

What consumers want

Consumers show increased brand loyalty and purchase intent for companies that use their influence, power, and resources for the greater good. They don’t want actors, scripts, or surface-level social media posts; they want to see advances in society and change-driven actions for the communities and causes they care about. This goes beyond a product or service to create authentic engagement with our clients and the cause.

How Atria enables it

We evaluate our client’s business profile and deep dive into their target demographic to establish who their consumers are, their values, and what issues they care about. We use this data and insight to thoughtfully pair our client with communities and causes.

We have unparalleled access to nationwide circle markets and a unique ability in market to connect our clients directly with these pre-existing and established communities. From sporting and mother’s groups to environmental and educational organisations, we offer unique access to offer engagement actions through a lens of authenticity.

The result is inspiring people to take affirmative action—with our client positioned as the champion of this cause.

We achieve success by:

1. UNDERSTANDING YOUR BRAND IDENTITY

2. ALIGNING WITH LIKE MINDED COMMUNITIES AND CAUSES FOR TARGETED ENGAGEMENT

3. USING INSIGHTS TO ACHIEVE DEEP ACCESS

4. ADVANCE THESE GROUPS VIA GENUINE IMPACTS

5. CREATING MEMORABLE EXPERIENCES

6. BUILDING A BRAND LEGACY

7. ACHIEVE A CLIENT COMMERCIAL, BEHAVIOUR, PEOPLE OUTCOME

What employees want

Aside from seniority and salaries, studies show that employees value working for companies that stand for something beyond product and profit, and who demonstrate societal impact. This sense of purpose from the top down is a unifying source of pride for employees, regardless of their position or compensation. Employees wear the community work enabled by their company as a badge of honor: it’s what they talk about when they knock off and what motivates them to show up every Monday morning.

Research indicates that companies who demonstrate societal impact have better workplace cultures, higher performing employees, and increased staff retention rates. Employees that are engaged and believe their employer have a purpose achieve 65% lower turnover and 25% higher productivity (HBR).

White or blue collar, big or small, public or private, this sense of purpose creates an emotional connection between a company and its people, stakeholders, and customers.

How Atria enables it

We collaborate with our clients to pinpoint their purpose. What do employees and consumers alike care about, and how can a client get behind it in meaningful, authentic, and tangible ways?

We create employee authentic engagement programs. Our approach is hands-on and results-driven; we’re not about words on a page—but an experience that is touch-and-feel and truly transformative

Our Services
We don't just come up with good ideas - we use insights to back them up

Strategy & Consultation

Strategy is at the core of what we do and lays the groundwork for the good stuff to follow. We work with our clients to identify their true meaning. This doesn’t sit as a bolt-on or a footnote, but truly adds commercial value and is embedded into all facets of the business, becoming a cornerstone of their operations and part of their DNA. We dont just come up with good ideas – we use insights to back them up. Evidence and forward-thinking trend analysis supports us to build strategy of what actions look like when at their best.

We hold our own library that focuses on compelling intelligence from circle markets: the places that bring people together in the real-world formed around a shared interest or need such as schools, workplaces, clubs, and communities. These impacts are places that will benefit from your business that advances society needs creating authentic moments & we also work directly with governing bodies

We hold our own library that focuses on compelling intelligence from circle markets: the places that bring people together in the real-world formed around a shared interest or need such as schools, workplaces, clubs, and communities. These impacts are places that will benefit from your business that advances society needs creating authentic moments & we also work directly with governing bodies.

We have expertise in designing behaviour change and consumer engagement programs, building trust, deeper relationships, and connections on an external level.

This isn’t about advertising a product or creating a time-bound campaign, but about meaningful marketing and communications with longevity that link back to strategy. We position our clients as forward-thinking innovators in social impact by developing and delivering integrated marketing and communications strategies, stories, and content that connect purpose with product

Purpose needs to trickle down from the top. We empower executives and senior managers with the tools to instill purpose into all aspects of their daily operations, teams, and workplace culture so it is truly embedded in the business at all levels.

We also create programs to benefit employees, providing pathways and tapping into research that identifies that connecting to a higher purpose increases recruitment, retention and output! We provide the opportunities for them to contribute directly to the solution and client’s overall purpose. Leadership , change management 

We work collaboratively with our clients to move beyond strategy, recommendations, and pilots to deliver program success and measurable bottom-line results. With deep experience across implementation functions and industries, we activate best practice. Working with the best talent across Australia, we build customised on the ground teams to deliver success.

What we do:

Program management: We help our clients execute strategy plans, operations, coordination, and project management/roll-out.

Tools and resources: We build capability that employees, partners, and the community actually want to use.

Coaching: We help build skills and guide employees across all levels.

Improvement: We diagnose barriers to implementation success then design improvements to scale for fast results.

Events: From large-scale at the MCG to local community programs at 7,000 sites across the country in metro, regional, and remote Australia.